In today's fast-paced, 24-7, social media environment, being able to communicate effectively, both inside and outside of the organization, has become more important than ever. Public relations successes can propel an organization to excellence, while public relations disasters can permanently cripple an organization.
The online Strategic Communications minor and certificate program is offered online and on-ground and is designed for working professionals who want to learn how to use communication strategies and tactics effectively in organizations.
Through project-based learning, students will develop basic interpersonal and public speaking skills, while also learning how to influence others both inside and outside the organization. Students develop competencies for careers in:
This online Strategic Communications program in St. Louis is especially relevant for those individuals seeking careers in marketing, public relations and other communication departments within organizations.
Students may choose this 24-credit hour program as a minor in communications combined with a major in pursuit of a bachelor's degree, or as a stand-alone business communications certificate. SLU offers the online Strategic Communications certificate or minor online, as well as in an on-ground format.