Frequently Asked Questions
Can I reproduce the logos without the outlines around the letters?
Whenever any of the logos are being produced at small sizes, and the outlines around the words "Saint Louis" or "Billikens" or "SLU" will be lost during production, the logos can be produced without the outlines.
Can the words "Saint Louis" appear without the word "Billikens"?
The words "Saint Louis Billikens" should always be used together. "Saint Louis" should never be used without "Billikens."
Can I abbreviate St. instead of using Saint?
No. "Saint" should always be spelled out and never abbreviated.
Are there logos that have been designed for specific sports teams and athletics-sponsored organizations?
Yes. Secondary logos for specific sports teams and athletics-sponsored organizations can be obtained from the Billiken Media Relations office.
What are the official colors of the Billiken athletics brand?
Blue and white are the official Billiken athletics colors. Logos should only be produced in PANTONE® 287 Blue or a similar blue whenever possible. When color is not an option, logos should be produced in black and white.