CMMK 121 Public Speaking in Organizational Life (3) -- ONLINE
This course promotes principles of effective public speaking and provides opportunities for the development of speaking skills. The course will examine: standards for evaluating personal performance and the performances of others; speeches and presentations required in modern organizations; speaking clearly and persuasively; and effective audience interaction. Students will become familiar with presentation technologies. The knowledge and skills learned will be applied across the entire curriculum.
CMMK 301 Strategic Digital Communication (3) -- ONLINE
Prerequisite: CMMK 121 and ENGL 150. This course addresses the role of corporate communication to achieve an organization's objectives and implement strategy. Students will explore both internal and external corporate communication functions and the vehicles strategically employed to deliver those communications. Students will also examine the impact of corporate communication in a contemporary global society and consider the ways in which mass media and new technologies have influenced how we communicate. Specifically, the course covers social media, blogging and behavioral advertising. Students will investigate how these tactics are used by corporations and will discuss the ethical implications.
CMMK 325 Strategic Communication Across Professional Settings (3) -- ONLINE
Prerequisite: CMMK 121. This course extends the content and skills of CMMK 121. Practical instruction and experience in developing professional communication skills for conferences, reports, sales, media and other professional speaking situations will be covered. Students will be required to demonstrate presentational skills in a variety of business and professional presentations including crisis briefings, proposals, sales, and technical presentations. There will be specific project-based learning and an increased emphasis on specific communications in business, corporate, and organizational settings.
CMMK 350 Ethics in Professional Communication (3) -- ONLINE
Prerequisites: CMMK 121, ENGL 190. This course provides an overview of classical and contemporary approaches to communication ethics. The course will closely examine and apply ethical practice in specific professional and organizational situations. Upon completion of the course, students will have a clear comprehension of theoretical and practical methods with which to develop and apply personal guidelines for making ethical communication decisions in business, corporate and organizational contexts.
CMMK 365 Professional Communication Between Cultures (3) -- ONLINE
Prerequisites: CMMK 121, ENGL 190. This course explores the role of communication in understanding, accepting, and appreciating cultural differences in professional settings. Students will learn that "culture" can include not only issues of nationality, ethnicity, and race, but also gender, socioeconomic status, age, disability, and many other factors. Students will discuss the many facets of culture, explore the relationship between culture and communication, and apply intercultural communication principles in order to communicate with confidence, empathy, and integrity in professional contexts within a global society.
CMMK 415 Public Relations Principles and Practices (3) -- ONLINE
Prerequisites: CMMK 121, ENGL 400. This course surveys the basic concepts and principles in the multifaceted field of public relations. Students will learn about the role and functions of public relations in a global society, including the role of the public relations professional as a liaison between all stakeholders, internal and external. The historical evolution of public relations, career opportunities in the field, and professional, ethical, and legal responsibilities will be discussed.
CMMK 427 Advertising Principles and Practices (3) -- ONLINE
Prerequisites: CMMK 121, ENGL 400. This course explores the numerous dimensions of advertising - as a business, a creative communication process, a social phenomenon, and a fundamental ingredient of the free enterprise system. Students will have the opportunity to analyze advertising perspectives, develop marketing and advertising strategies, integrate advertising with other elements of the communications mix, and create advertisements and commercials. Ethics and social responsibility will be emphasized throughout the course.
CMMK 450 Persuasion in Professional Communication (3) -- ONLINE
Prerequisites: CMMK 121, ENGL 400. This course explores the theory and practice of persuasion. In addition to the traditional study of public persuasion, students will gain a solid grounding in the principles of social influence and compliance gaining as they apply to interpersonal interaction in professional settings. Students will survey theory and research in the field and apply strategies and techniques of persuasion across professional communication contexts.