|Nitish Singh, Ph.D.|
Faculty Nitish Singh, Ph.D., and Mamoun Benmamoun, Ph.D., of the Boeing Institute of International Business at Saint Louis University's John Cook School of business have been awarded a $149,000 grant by the Qatar National Research Fund.
The grant will fund a research project on "Web Localization Assessment Framework and Automation Tool for Localizing Arabic Websites." Rana Sobh, Ph.D., a professor in the department of marketing and management at Qatar University, is the co-lead investigator for the grant.
This international recognition underlines Saint Louis University's continued commitment to advancing research globally.
According to Singh "this prestigious grant will provide funding for cutting edge research on localizing Arabic websites, user interfaces and mobile applications." Thus, this research project will be valuable to businesses and organizations targeting the Arab markets.
|Mamoun Benmamoun, Ph.D.,|
"The Middle East is significant to U.S. economic and foreign policy interests," said Benmamoun. "U.S. businesses and organizations hoping to connect effectively with this vital region of the world need to localize and customize marketing contents to maximize desired effects and appeal to local sensitivities."
To learn more about the Boeing Institute of International Business in the John Cook School of Business at Saint Louis University, visit biib.slu.edu.
The Boeing Institute of International Business at Saint Louis University's John Cook School of Business provides professional programs for the business community, alumni and students. Established in 1984, The Boeing Institute of International Business offers many learning opportunities focusing on International Business at the undergraduate, graduate and doctoral levels, and hosts events, professional programs, and a global research and data center. To learn more, visit biib.slu.edu.
Qatar National Research Fund (QNRF) is a member of Qatar Foundation for Education, Science and Community Development. Visit the QNRF website to learn more about UREP and other QNRF Programs for funding research.