Enrollment and Retention Management Vision
The Division of Enrollment and Retention Management is committed to developing and using global best practices in student enrollment and success.
Jay W. Goff is vice president for Enrollment and Retention Management at Saint Louis University.
As SLU's chief enrollment officer since August 2011, Goff oversees Undergraduate and Graduate Admission, Summer Studies, Student Financial Services, Student Educational Services, TRiO programs, International Services, Enrollment Outreach and Territory Development, Pre-College and Access Programs, and the Office of the University Registrar.
With more than 20 years of experience in university enrollment, strategic planning and communication programs, his mission-centric approach has achieved record enrollment, retention, diversity and graduation rates. Goff has focused on building a team-oriented and data-driven division that stresses service-focused student success plans.
Goff is an active member in the global enrollment management community. He has consulted with more than 30 institutions in eight countries. As an active member of the American Association of College Registrars and Admissions Officers (AACRAO) in Washington D.C., he has served as the national coordinator of AACRAO's strategic enrollment management conference for four-year colleges and universities since 2008. The Missouri AACRAO chapter honored his leadership and contributions to the field with a professional service award in 2008.
Goff has served as the Missouri representative to the ACT testing services board of directors since 2004 and was a member of ACT's national education advisory board. He is also on the advisory boards of the National Student Clearinghouse and the Educational Policy Institute in Washington D.C. Goff is frequently asked to share his expertise at national and international forums focused on strategic planning and student success. In January 2011, he delivered a keynote address on using data to improve enrollments at UK universities during a conference held in London by the Universities and Colleges Admissions Service.
Vice President for Enrollment and Retention Management
Sr. Administrative Assistant
Julianne R. Hunter