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INSPIRE Series Continues January 24

01/18/2024

The next INSPIRE series event will be on Wednesday, January 24. The series topic will be "Applying Translational Marketing Research to Participant Recruitment and Management."

The event will focus on how can attendees best engage with participants when recruiting Marketing is often an under-utilized means to connect a large network of participants with research. McKenna Walsh will guide the group through possible strategies for applying translational marketing research to participant recruitment and management.

The event will be Wednesday, Jan. 24, from noon to 1 p.m. The event will be at SLUCare Academic Pavilion, 3rd Floor, Room 3001. The meeting also will be virtual on Zoom. 

Registration can be done online. 

Virtual Zoom link: https://slu.zoom.us/j/92156814399 Meeting ID: 921 5681 4399

Before transitioning to academics, Walsh had a career at the intersection of innovation, technology, and media. She started her career in Private Equity working for a Latin American REIT, eventually becoming the head of Business Development. During that time, she was recruited to help lead the NASA AMES Robotics Lab, a partnership with NASA to build a leading Robotics education program for high school aged students.

She held an assortment of roles advising, investing, and mentoring startups. Walsh co-founded a media innovation agency with clients and partners like Disney, Microsoft, OMD, and Acura. Her last role before transitioning away from being a full-time technology executive was as the global head of business for a multinational technology company.

Her writings on Venture Capital, media, and technology have been published in Forbes, Adweek, and I.N.C, and she was one of the top writers on Quora. She executive produced and hosted the Failure Project for Refinery29. She has been invited to speak all over the world for events at CES, SWSX, Cannes Lyons, etc.

Walsh has made an effort to be involved in giving back, serving as an advisory board member for Music for Relief and an invited advisor for the United Nations Brain Trust and, most recently, the Center for Policing Equity.